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Aerial Advertising Statistics

How big of an audience for how big of a cost?

Outback Bowl Parade 150,000
Florida State Fair  500,000       
Strawberry Festival  850,000        
Sant' Yago Knight Parade  150,000      
3rd & 4th of July  700,000
Gasparilla Fireworks  150,000
Guavaween  80,000
  

Most importantly, compared to conventional advertising, the money saved on a CPM* basis is considerable.  We offer a CPM average of $8 depending on the timing and event.

*Cost per impression

…But does the audience remember…

88% of the people surveyed recalled the passing of the sign within the last 30 minutes.
79% of the people surveyed recalled what was advertised.        
67% of the people surveyed could recall at least one-half of the message.This shows that aerial advertising is clearly a message that people both subliminally and actively remember!

…Better than other types of media…?

When the State of Maine Lottery was launched, various media shared the substantial advertising budget; 6% of this budget was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned it from the following types of media:

Billboards: 21.6% 
Radio: 19.8%
Aerial Advertising: 18.3%    
Television: 15.9%        
Posters: 14.9% 

This shows that aerial advertising gives you results while keeping your costs low.

Can Skyspot Advertising, LLC give us those results…

·        Yes!  We can aggressively target an untapped 30% of the market.

·        Yes!  We can reach high concentrations of your target audience in a short period of time.

·        Yes!  We can add to the impact of your campaign by strengthening your media mix.

·        Yes!  A medium that is unique and novel will naturally draw the audience's attention and keep it, making         

                   retention levels high.

·        Yes!  We give you high impact with no set-up fees, and virtually no competition.

Roger Caram-Andruet
 Chief Pilot/Manager
 Skyspot Advertising, LLC


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