How big of an audience for how big of a cost?
Outback Bowl Parade 150,000
Florida State Fair 500,000
Strawberry Festival 850,000
Sant' Yago Knight Parade 150,000
3rd & 4th of July 700,000
Gasparilla Fireworks 150,000
Guavaween 80,000
Most importantly, compared to conventional advertising, the money saved on a CPM* basis is considerable. We offer a CPM average of $8 depending on the timing and event.
*Cost per impression
…But does the audience remember…
88% of the people surveyed recalled the passing of the sign within the last 30 minutes.
79% of the people surveyed recalled what was advertised.
67% of the people surveyed could recall at least one-half of the message.This shows that aerial advertising is clearly a message that people both subliminally and actively remember!
…Better than other types of media…?
When the State of Maine Lottery was launched, various media shared the substantial advertising budget; 6% of this budget was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned it from the following types of media:
Billboards: 21.6%
Radio: 19.8%
Aerial Advertising: 18.3%
Television: 15.9%
Posters: 14.9%
This shows that aerial advertising gives you results while keeping your costs low.
Can Skyspot Advertising, LLC give us those results…
· Yes! We can aggressively target an untapped 30% of the market.
· Yes! We can reach high concentrations of your target audience in a short period of time.
· Yes! We can add to the impact of your campaign by strengthening your media mix.
· Yes! A medium that is unique and novel will naturally draw the audience's attention and keep it, making
retention levels high.
· Yes! We give you high impact with no set-up fees, and virtually no competition.
Outback Bowl Parade 150,000
Florida State Fair 500,000
Strawberry Festival 850,000
Sant' Yago Knight Parade 150,000
3rd & 4th of July 700,000
Gasparilla Fireworks 150,000
Guavaween 80,000
Most importantly, compared to conventional advertising, the money saved on a CPM* basis is considerable. We offer a CPM average of $8 depending on the timing and event.
*Cost per impression
…But does the audience remember…
88% of the people surveyed recalled the passing of the sign within the last 30 minutes.
79% of the people surveyed recalled what was advertised.
67% of the people surveyed could recall at least one-half of the message.This shows that aerial advertising is clearly a message that people both subliminally and actively remember!
…Better than other types of media…?
When the State of Maine Lottery was launched, various media shared the substantial advertising budget; 6% of this budget was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned it from the following types of media:
Billboards: 21.6%
Radio: 19.8%
Aerial Advertising: 18.3%
Television: 15.9%
Posters: 14.9%
This shows that aerial advertising gives you results while keeping your costs low.
Can Skyspot Advertising, LLC give us those results…
· Yes! We can aggressively target an untapped 30% of the market.
· Yes! We can reach high concentrations of your target audience in a short period of time.
· Yes! We can add to the impact of your campaign by strengthening your media mix.
· Yes! A medium that is unique and novel will naturally draw the audience's attention and keep it, making
retention levels high.
· Yes! We give you high impact with no set-up fees, and virtually no competition.
Roger Caram-Andruet
Chief Pilot/Manager
Skyspot Advertising, LLC
